Developing the Greater Darwin brand

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Consultation has concluded

Vote for your favourite brand concept that tells the story of the Greater Darwin region!

No one knows the Greater Darwin area better than locals! We have gathered thoughts from those who live, work, and play in this vibrant region. Now, we invite you to vote for the brand concept that resonates most with you.

The three brand concepts for community voting are:

  • Live the adventure - many people only get to break out of their comfort zone and experience adventure on holiday. Here in Darwin, we live the adventure every day, in many ways.

  • Lean into life - In Darwin, we make more time for living. Here, we know there’s more to life than deadlines, commuting, stress - or doing the same thing day in, day out. To lean into life in Darwin is to make the most of its lifestyle and the life experiences on offer.

  • Alive with colour - the rich colours in Darwin’s landscape are vivid and awe-inspiring - but go beyond the surface and you’ll feel the vibrant colour in our people, personality and culture too, which creates an energy like no other place has.


Voting Closes 4 pm Monday 4 November 2024

Project Stages:

Stage 1 and 2: Local Research

Gathering insights and ideas from the Greater Darwin region stakeholders and community to develop concepts.

Stage 3: Testing the Greater Darwin region brand story

Testing brand concepts and collecting community feedback through a short online survey.

Stage 4: Deliver the new Greater Darwin region brand and strategy

Sharing of the final Greater Darwin region brand, developed and selected by you, capturing the unique character of our people, cultures, lifestyle, and places, and serves to communicate the essence of our region to others.

Vote for your favourite brand concept that tells the story of the Greater Darwin region!

No one knows the Greater Darwin area better than locals! We have gathered thoughts from those who live, work, and play in this vibrant region. Now, we invite you to vote for the brand concept that resonates most with you.

The three brand concepts for community voting are:

  • Live the adventure - many people only get to break out of their comfort zone and experience adventure on holiday. Here in Darwin, we live the adventure every day, in many ways.

  • Lean into life - In Darwin, we make more time for living. Here, we know there’s more to life than deadlines, commuting, stress - or doing the same thing day in, day out. To lean into life in Darwin is to make the most of its lifestyle and the life experiences on offer.

  • Alive with colour - the rich colours in Darwin’s landscape are vivid and awe-inspiring - but go beyond the surface and you’ll feel the vibrant colour in our people, personality and culture too, which creates an energy like no other place has.


Voting Closes 4 pm Monday 4 November 2024

Project Stages:

Stage 1 and 2: Local Research

Gathering insights and ideas from the Greater Darwin region stakeholders and community to develop concepts.

Stage 3: Testing the Greater Darwin region brand story

Testing brand concepts and collecting community feedback through a short online survey.

Stage 4: Deliver the new Greater Darwin region brand and strategy

Sharing of the final Greater Darwin region brand, developed and selected by you, capturing the unique character of our people, cultures, lifestyle, and places, and serves to communicate the essence of our region to others.

  • CLOSED: This survey has concluded.

    Vote for your preferred brand concept

    Consultation has concluded
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